Five copy-paste prompts written for actual day-to-day work. Each names the recommended tool and the expected output shape.
Concept exploration from a brand brief
Recommended tool · Midjourney · Intermediate
You are assisting a video editor. Given the brief below, generate 5 distinct creative concept directions. For each: a one-line concept statement, the visual/tonal vocabulary, one reference (style/era/work — be specific, not 'modern'), the primary risk, and the kind of audience reaction it would aim for. Don't optimize for safe — give me a real range. Brief:
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Expected output shape
Five distinct concept directions with vocabulary, references, and risks.
Five headline or copy variants with tonal range
Recommended tool · Copy.ai · Beginner
Write 5 variants of [copy — headline, tagline, subject line, CTA] for a video editor's project. Vary tonally: (1) direct/utilitarian, (2) playful, (3) emotional/aspirational, (4) provocative/contrarian, (5) understated/confident. Under 12 words each. End with a one-line note on which one fits if the audience is [audience type].
Expected output shape
Five copy variants with distinct tones and an audience-fit recommendation.
Project status email to a client
Recommended tool · Claude · Beginner
Draft a project status email a video editor would send to a client. Context: [where we are]. Cover: what's done, what's in flight, blockers and what we need from the client to unblock, what they'll see next and when, and a clear one-line ask. Tone: confident, concrete, no hedging. Under 200 words.
Expected output shape
A confident, concrete client-status email.
Asset-handoff document for the next-stage team
Recommended tool · Notion AI · Intermediate
Draft an asset-handoff document a video editor would write for the team taking the project to next stage (dev / production / publication). Cover: file inventory with naming conventions, decisions already made and locked, decisions deferred and why, constraints to respect (brand, technical, deadline), and known gotchas. Plain headed sections.
Expected output shape
A handoff document ready to attach to the project tool.
Project debrief synthesis
Recommended tool · ChatGPT · Beginner
Synthesize the project debrief notes below for a video editor. Output: what worked (3 bullets with specifics), what didn't (3 bullets, no blame), what we'd do differently next time (3 bullets, action-oriented), and one decision we should make about process going forward. Notes:
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